Comment calculer un budget marketing dans l'industrie ?

20/06/18 ASKKARIM, budget, budgetiser, CAC, chiffre d'affaires, com, communication, coût d'acquisition client, inbound marketing, marketing, panier moyen, plan actions, podbean, roi, sales, webmarketing
Le budget marketing représente le coût de l’ensemble des actions à mettre en place pour atteindre les objectifs business fixés. On a coutume de dire qu'il doit représenter entre 5 et 10% du chiffre d'affaires de l'année précédente.

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