(extrait) 3 raisons pour lesquelles vos contenus ne fonctionnent pas

La question de la semaine : "Je suis le directeur marketing d'une PME qui fabrique des éléments de signalisation pour l’industrie. Nous avons créé un ebook de 20 pages sur les différents types de signalétique, mais très peu de personnes le téléchargent. Nous savons que c'est un excellent contenu parce que quelques uns nous l’ont demandé. Qu'est-ce qui fonctionne mal? Quels sont les conseils pour obtenir plus d'engagement? Merci! ”

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