Comment bien démarrer sa stratégie inbound marketing dans l'industrie, d'après Noémie Aguettant de HubSpot

Noémie Aguettant accompagne les agences partenaires HubSpot sur le marché français et espagnol. Elle les aide à se structurer et à mettre en place des stratégies inbound marketing pour elles et leurs clients.

Comment démarrer pour mettre en place une stratégie d'inbound marketing au sein de son entreprise ?

Par quoi commencer ? C'est une bonne question et l'inbound marketing implique de se poser beaucoup de questions atour de la méthodologie. C'est pourquoi, il est important d'avoir un process.

Noémie Aguettant souligne qu'il est important de savoir quelles sont « les premières marches à prendre pour pouvoir y arriver, sinon on se perd très vite ».

Il est important d'être conscient que l'inbound marketing prend du temps, et Noémie Aguettant met en avant l'importance des « premières marches » qui doivent fournir des résultats sur le court terme (ou des quick wins) pour le dirigeant, ainsi que sur le long terme pour le responsable marketing.

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